Posted by Tom Grinsted – Group Product Supervisor, Google Play
Right here at Google Play, we’re all the time engaged on new methods to assist builders develop their companies, whether or not that’s by rising installs, enhancing engagement, or boosting monetization. So in case you missed it, listed here are the highest 3 new methods to develop your corporation that we introduced at this 12 months’s Google I/O:
#1: Improved customized retailer listings
Customized retailer listings have gotten a significant replace, supplying you with new methods to make a fantastic first impression by displaying the appropriate message to every particular person.
Now you can generate distinctive deep hyperlinks to your customized listings, so you possibly can present completely different listings to customers relying on which channel or website they arrive from. And since Play Console supplies analytics for every of your customized listings, you possibly can see how efficient every variation is and optimize them over time.
All builders can create as much as 50 customized retailer listings, so you possibly can create extra tailor-made narratives in your customers than ever earlier than. With as much as 5 experiments per itemizing, the alternatives for optimization are enormous!
Customized retailer listings have gotten a significant replace, supplying you with new methods to enhance your conversion price.
#2: LiveOps open beta
LiveOps are self-service merchandising items within the Play Retailer that promote limited-time occasions, provides, and main updates in your sport or app. Builders in our beta can submit content material to assist encourage installs, improve engagement, and drive gross sales.
Plus, they will now use deep hyperlinks to drop customers immediately into probably the most related a part of their app or sport, then measure success with the brand new LiveOps reporting dashboard in Play Console. These reviews give a granular view of the efficiency metrics of every occasion, displaying the outcomes over time and by consequence – whether or not that’s acquisitions, opens, or updates.
Study extra about LiveOps and categorical curiosity in our beta program right here.
Builders in our LiveOps beta can submit content material to be featured on the Google Play Retailer.
#3: New versatile instruments to develop your subscriptions
As subscription enterprise fashions evolve, many builders have requested us for extra flexibility and fewer complexity in how they promote subscriptions. In a significant replace, we launched new subscription capabilities, permitting you to configure a number of base plans and provides for every subscription. Purchase new subscribers, incentivize upgrades, and retain current subscribers, by creating a number of provides supporting completely different phases of the subscription lifecycle, all whereas considerably decreasing the fee and complexity of managing an ever-increasing variety of SKUs.
For every subscription, now you can configure a number of base plans and provides, with no need to handle an ever-increasing variety of SKUs.
Plus, now you can supply pay as you go plans that give customers entry for a set period of time, and make a fantastic possibility for areas the place pay-as-you-go is normal or for customers not able to decide to an auto-renewing plan. Customers can simply prolong their entry interval at any time earlier than plan expiration, with a top-up in your app, or proper on the Play Retailer subscription display.
That was simply three launches from a complete bunch of nice updates that can assist you develop and thrive with Play. Wish to see extra? Make sure you catch the full playlist on Google Play from Google I/O.
