Just lately, igaming associates have been complaining about one thing that to a lot of them appears like unfavorable Web optimization in opposition to their websites. Quite a few individuals have reported seeing hyperlinks to their websites from pages that appear to be this:
Nonetheless, this isn’t unfavorable Web optimization in opposition to any particular websites however a byproduct of a hyperlink spam scheme that goes roughly like this:
- The offender hacks numerous websites, largely powered by Joomla, largely unrelated to casinos, and locations his parasite pages just like the one within the screenshot above;
- The content material of this web page consists of a bunch of key phrases a few of that are linked to the offender’s different parasite pages on different hacked Joomla websites;
- Typically, to dilute the hyperlinks to their very own parasite pages, in addition they hyperlink to some other random websites discovered rating for no matter key phrases they use. That is how these websites get their “unfavorable Web optimization-like trying” hyperlinks.
Affected associates, excellent news for you: in case your website acquired into one in all these parasite pages, it means it’s rating. Unhealthy information: you bought hyperlinks from hacked websites. These will not be as simply ignored as simply any poor high quality spam hyperlinks, so if in case you have observed lots of these in your hyperlink profile just lately, or in the event you’re anxious that your rankings have already been affected, you might need to disavow them (or speak to me and I’ll make it easier to with a hyperlink audit and ensure whether or not or not yours is a case like this and what your finest plan of action can be).
How the offender monetises it: the banner and the header beneath it are linked to but different parasite pages on hacked Joomla websites, however on this case they’re set to redirect to their cash website, slots2018 . on-line. Now, in the event you verify the hyperlinks of this one, you received’t see something:
However in the event you verify one of many hacked parasite pages redirecting to it, you will notice a very completely different image:
slots2018 . on-line robots.txt disallows each bot from crawling the positioning, therefore Majestic and different instruments can’t crawl it and may’t report its backlinks (which might solely be redirects anyway). It’s not going to be crawled by Google, both – however the offender is just not anxious about it as the positioning will get all its site visitors from throwaway redirected parasite pages on hacked third social gathering websites. Alternatively, affiliate packages received’t know the place his site visitors comes from, both. Jogs my memory a little bit of this setup just a few years again – solely in that case, it was WordPress as an alternative of Joomla.
Speaking of Joomla, it appears like hacked websites are utilizing an outdated model – here’s a Sucuri scan outcome for one of many hacked websites:
So in the event you’re a website proprietor, it goes with out saying that you need to be sure to are operating the newest model of no matter CMS you might be utilizing.