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Help for conversion measurement, customized audiences, and ad choice

Posted by Fred Chung, Android Developer Relations

Privacy Sandbox Developer Preview 3 

The Privateness Sandbox on Android goals to develop new options that protect consumer privateness and allow efficient, personalised promoting experiences for apps. Since our first developer preview, we have shared progress updates and proceed to have interaction the business on every little thing from the Developer Preview timeline, to Matters taxonomy, to SDK model administration. We recognize your suggestions!

Right now, we’re releasing Developer Preview 3, which incorporates APIs and developer assets for conversion measurement and remarketing use circumstances. Along with the preview of SDK Runtime and Matters APIs launched earlier, you may for the primary time start testing and evaluating impression on all key APIs for Privateness Sandbox on Android.

Occasion-Stage and Combination Attribution Reporting APIs

These APIs enable builders to measure when an ad click on or view occasion results in a conversion, such because the obtain of a brand new recreation. They help key use circumstances for attribution throughout apps and the online, and enhance consumer privateness by eradicating reliance on cross-party consumer identifiers.

This launch features a developer information and pattern apps that will help you perceive client- and server-side arrange and interactions for key elements of the attribution reporting workflow, together with:

  • Registering attribution supply and set off occasions.
  • Receiving occasion reviews and unencrypted aggregatable reviews.
  • (Observe that aggregatable report encryption just isn’t but carried out. See the launch notes for particulars.)

To assist facilitate testing, the discharge additionally helps ADB instructions to override reporting time home windows. Consult with the API reference to study extra in regards to the Android consumer APIs.

Customized Viewers and Ad Choice APIs

A part of FLEDGE for Android, these APIs present the constructing blocks to serve custom-made advertisements to customers based mostly on earlier app engagement, with out third-party knowledge sharing. You’ll have the ability to:

  • Handle Customized Viewers membership and observe how its parameter values could have an effect on public sale outcomes
  • Fetch JavaScript public sale code from distant endpoints
  • Configure and provoke on-device ad auctions
  • Deal with impression reporting

To study extra, discuss with the Customized Viewers and Ad Choice API reference pages, in addition to the launch notes.

Different key options

If you happen to’re simply beginning to discover the Developer Preview, please additionally evaluation the supported options described within the SDK Runtime and Matters API developer guides.

If you happen to want a refresher on key applied sciences for the Privateness Sandbox on Android, we advocate watching this overview video and reviewing the design proposals.

Get began with the Developer Preview

Right now’s Developer Preview launch gives the assets it’s good to start early testing of options and share suggestions. To get began growing, see directions to arrange the SDK and system pictures on the emulator or supported Pixel units.

For extra info on the Privateness Sandbox on Android Developer Preview, go to the developer website and join our e-newsletter to obtain common updates.



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