How This Retailer with a Giant Catalog Saved A whole bunch of Work Hours

In the “Success Tales” part of the Ecwid weblog, we publish the real-life tales of enterprise house owners who run their on-line shops with Ecwid by Lightspeed. Right here you’ll be able to meet fellow entrepreneurs and study first-hand the way to use Ecwid to make a thriving enterprise.

Immediately we wish to introduce Jordan Woolmer of Tapered Curler Bearings. Jordan shares with us how he tailored an on-line retailer to the distinctive wants of his enterprise with the assist of Ecwid customization providers.

Learn on to learn how he saved lots of of hours of work and what instruments Jordan recommends to companies with massive catalogs.

Meet Tapered Curler Bearings

Tapered Curler Bearings is the main on-line bearing specialist. The corporate works with main bearing and energy transmission producers from across the world.

Tapered Curler Bearings provides a large number of merchandise utilized in industries worldwide, from barstools, bakeries, and youngsters’s playground tools to precision robotics, aircrafts, and wind generators. Their merchandise are additionally generally utilized in robotics, aerospace, and radar programs.

The Challenges of Massive Stock

Tapered Curler Bearings at the moment has almost 14 thousand merchandise in its catalog, and that quantity is growing. At the similar time, there are 4 workforce members behind their complete operation.

Given the measurement of the retailer’s stock, the quantity of time wanted to replace product particulars may take hours (if not days). Jordan Woolmer leads the on-line enterprise and determined to optimize that course of.

Saving A whole bunch of Hours of Work

Ecwid by Lightspeed has a spreadsheet-like instrument that enables sellers to replace dozens of merchandise at as soon as — Bulk Product Editor. This instrument permits modifying of customary product particulars comparable to identify, inventory, or description shortly.

Nevertheless, on account of the firm’s area of interest, Tapered Curler Bearings has to enter and edit product particulars particular to their enterprise:

 A single vary of merchandise in our retailer can have a number of traits, some shared with completely different half numbers, others not. Jordan Woolmer

To replace such particulars as the inside and exterior diameter of merchandise, Jordan needed to edit the data for every merchandise one by one:

When you’ve 14,000 gadgets in a retailer, modifying merchandise one by one is extremely time-consuming. That’s why the firm reached out to the Ecwid by Lightspeed customization workforce for a answer.

The Ecwid by Lightspeed customization workforce developed a customized import so that Jordan and his workforce may enter product data in bulk in a CSV file and then add it to the on-line retailer to replace product attributes.

 This answer has actually saved us lots of of hours and is now a part of our customary product import process. The system is very straightforward to use and is value its weight in gold! Jordan Woolmer

For the reason that answer considerably decreased the time wanted to replace product data, Jordan determined they may profit from different instruments supplied by Ecwid by Lightspeed.

 This answer was supplied to us after we have been utilizing Ecwid by Lightspeed by a third-party platform. We have been so impressed that we determined to migrate our retailer on to Ecwid by Lightspeed. Jordan Woolmer

A Answer for Individually Priced Merchandise

After the success of the customized import instrument, Jordan realized they’ll additional customise their retailer to fine-tune it to their enterprise wants.

Since a few of their merchandise have to be priced on an particular person foundation, Jordan determined to implement a “Request a Quote” characteristic in their on-line retailer.

Jordan needed to listing their individually-priced gadgets as zero-priced merchandise which is a customary incidence in their trade. He additionally wanted to cover and substitute a few of the customary buttons, permitting clients to request a quote relatively than take a look at. To do that, Jordan reached out to the Ecwid by Lightspeed customization workforce.

 They’ve supplied us a answer for our zero-priced gadgets, implementing a technique to cover the value, “Add to basket” and “Purchase Now” buttons, and changing these with the “Add to Quote” system. Jordan Woolmer

Prospects are capable of add individually-priced merchandise to the quote listing and request the value for these gadgets from the retailer.

Now Tapered Curler Bearings doesn’t should cover individually-priced merchandise from the storefront. Not solely does that enables them to show their complete product vary, however it additionally performs a function in their retailer’s search engine optimization:

 This additionally permits our merchandise to be listed and schema utilized, so Google can nonetheless listing us in search engine outcomes pages. Jordan Woolmer

A Seek for Merchandise by Dimensions

The customized import instrument and the “Request a quote” characteristic weren’t the solely methods Tapered Curler Bearings personalized their retailer.

Jordan determined to make it much more handy for clients. His thought was to permit clients to seek for bearings by dimensions — excellent for their sort of enterprise.

Once more, Jordan reached out to Ecwid by Lightspeed to develop a customized search by dimensions. The end result suited their enterprise completely.

 This enables clients to enter a most of three separate dimensions right into a customized search area. This once more is a nice characteristic for a retailer that has a massive catalog of merchandise with a multitude of completely different attributes. Jordan Woolmer

Given the success of the developed instruments and the development of the Tapered Curler Bearings retailer, Jordan believes that they might want to proceed customized growing their on-line retailer.

 The Ecwid by Lightspeed customization workforce is superior and we can’t thank them sufficient for their assist. We’re sure that we will proceed to have them develop customized options for our ever-expanding retailer. Jordan Woolmer

Useful Instruments for Shops with a Massive Catalog

Since Jordan is aware of the way to run an on-line retailer with a massive catalog, we’ve requested him to advocate helpful instruments to fellow house owners of massive stock shops.

 Any retailer with a massive catalog should give Ecwid by Lightspeed a strive. Importing merchandise with CSV information is quite simple, enabling customers to add hundreds of merchandise at as soon as. The picture add is additionally quite simple and you’ll be able to add a number of product photos throughout all merchandise in bulk. Jordan Woolmer

Other than importing a product catalog through the CSV file, you should utilize the Bulk Product Editor instrument to add product photos in bulk to save time. You possibly can add photos for a number of merchandise at as soon as with the similar spreadsheet-like instrument:

Jordan additionally finds the CloudSearch app useful for shops with numerous merchandise. That app means that you can improve the search in your retailer to present options and mechanically right spelling.

The CloudSearch app additionally reveals you what retailer guests looked for. You should use that knowledge to optimize your catalog to match your clients’ wants.

General, Jordan believes that Ecwid by Lightspeed has all of the essential instruments for on-line shops:

 I would advocate anybody seeking to create an ecommerce retailer to think about Ecwid by Lightspeed as a critical contender. We’ve beforehand used Shopify, Massive Commerce, and WooCommerce, and all of these platforms fell wanting the mark. Ecwid by Lightspeed has been the solely platform that has labored for us! Once more, the customization workforce’s bespoke growth has enabled us to succeed. Jordan Woolmer

Share Your Story on the Weblog

In the “Success Tales” part of the Ecwid by Lightspeed weblog, you will get to know fellow retailers and study from first-hand expertise.

If you’d prefer to share your expertise operating an Ecwid retailer, or give recommendation to fellow entrepreneurs on utilizing Ecwid instruments to the fullest, we’d like to hear from you. Attain out to weblog@ecwid.com and we’ll take it from there!