As Apps Partnerships lead for Google Play, I’ve the superb alternative of assembly with many firms who share nice concepts and suggestions on how we will assist you creating and rising profitable companies.
On this newest version of Notes from Google Play, I need to share a few of your work that has impressed us, alongside what’s high of thoughts for me and our group. What sums it up for me is our concentrate on making Google Play work for everybody. It’s about making Play work higher for all of you – the individuals behind apps and video games – making it simpler so that you can develop apps and video games enterprise, and serving to you higher serve everybody, in all places.
I’ll kick us off by sharing the story of OLIO, one of many many apps that has impressed me this 12 months. OLIO is a community-driven app that’s preventing to cut back meals waste. The app offers a approach for individuals to simply give away meals to neighbors. Founders, Tessa Clarke and Saasha Celestial-One, had a objective to create native meals sharing networks internationally and guarantee nothing of worth goes to waste. Having first launched the app within the UK, Tessa and Saasha’s perception of their core mission helped them develop the app to 62 international locations and counting, partnering with international shops to assist them attain zero waste alongside the way in which.
The success of the OLIO app is a story of two ladies from completely different backgrounds, with the identical dream, made for the advantage of everybody and our planet. For me, that is what it’s all about: guaranteeing that everybody is empowered to construct a profitable enterprise that may profit individuals across the globe.
So let me share extra about a few of my favourite instruments and applications that we just lately launched with this objective in thoughts.
Apps and video games by everybody
Whatever the dimension of your organization, we need to be sure you have the insights and instruments that allow you to make extra knowledgeable selections, and finally make it simple so that you can construct and enhance your app or recreation enterprise. Let’s check out privateness and safety for instance, as this can be a crucial matter.
We’re additionally excited to proceed investing in applications designed to assist develop companies each large and small. These embody the Google Play Associate Program which launched in March and is designed to assist bigger video games companies attain their development and efficiency targets. We additionally simply opened submissions for the Indie Video games Accelerator and Indie Video games Competition applications. We had been notably impressed by the alumni of the 2021 version, and you’ll hear instantly from Jimjum Studios in Israel, who create video games that encourage kindness, neighborhood constructing, and generosity, within the first episode of Google Play Espresso breaks:
Past the scale of the corporate, apps and video games are constructed and run by individuals. So we’re constantly investing in applications to drive variety within the ecosystem and empower the following generations of app and recreation makers. Packages like Change the Sport and our funding in organizations driving constructive change within the video games business are simply a few the applications I’m notably happy with.
Apps and video games for everybody
With the intention to assist with this, we’ve made some updates that make it simpler for everybody to entry apps and video games at a worth that’s proper for them, which in flip helps you higher monetise your apps or video games. For instance, you requested for extra flexibility and fewer complexity in the way you promote your subscriptions, so we launched new subscription capabilities. Now you can create a number of base plans and presents for every subscription, all whereas considerably lowering the price and complexity of managing an ever-increasing variety of SKUs. Whether or not your purpose is to higher join with individuals which might be new to what you are promoting, or to retain your loyal customers, you have got the power to create presents for everybody.
We’ve additionally invested in new instruments that assist individuals pay in your apps and video games utilizing the strategies that swimsuit them finest, serving to to enhance your monetisation. Google Play Commerce offers purchaser assist in over 170 international locations, and we’ve additional elevated entry by including to our fee methodology library, which now contains over 300 native fee strategies in 70 international locations. We additionally made modifications that will help you higher adapt to native buying energy by including the choice to decrease costs, beginning on the equal of 5 US cents in any market.
I began by highlighting OLIO as a enterprise that was introduced into existence by newcomers to the apps house, and but managed to have a constructive influence internationally. This is just one of so many inspiring examples on the market. We’ve simply launched #WeArePlay, a brand new marketing campaign that celebrates you, the worldwide neighborhood of individuals behind apps and video games, and your distinctive tales. It represents groups of all sizes — some based by longtime coders and others by tech newcomers, some based mostly in large cities and others in smaller cities. These are brief tales that inform private journeys of constructing apps or video games which might be fixing an issue or bringing pleasure to individuals in all places.
Director, International Apps Partnerships, Google Play