Samsung Electronics demonstrates how manufacturers can leverage their collective attain to empower younger individuals and take concrete motion to foster a greater, extra sustainable world.
Yearly, the Cannes Lions Worldwide Competition of Creativity brings numerous manufacturers and advertising and marketing business leaders collectively to collaborate in shaping the following wave of creativity. Nonetheless, with lower than eight years left, the United Nations has reported that the world just isn’t on observe to satisfy the International Objectives by 2030. Final week, Samsung Electronics and three Generation17 Younger Leaders attended Cannes Lions to deliver consideration to the function manufacturers can play in serving to to create a extra sustainable future for all. Generation17 is a partnership between Samsung and the United Nations Improvement Programme (UNDP) with the intention of magnifying the voices, tales and ingenuity of younger leaders working to assist the world obtain the International Objectives.
Benjamin Braun, Chief Advertising Officer of Samsung Europe, and Generation17 Younger Leaders Kristian Kampmann (Denmark), Nadine Khaouli (Lebanon) and Tafara Makaza (Zimbabwe) participated in a sequence of actions all through the week, highlighting how know-how and creativity can empower the worldwide group, together with younger changemakers, to make an influence.
▲ Generation17 Younger Leaders (Kristian, Nadine and Tafara)
Working for the Future: Samsung and Generation17’s Help of UN International Objectives
Samsung partnered with Challenge Everybody and Karmarama (a part of Accenture Music) to host a panel dialogue on how manufacturers can remodel speak into motion, with a particular deal with uplifting the youthful era and leveraging know-how to mobilize communities for the International Objectives.
Benjamin highlighted that “55% of younger individuals are saying that their voices are usually not being heard.” At Samsung he continued, “We now have entry to know-how” and are “empowering younger individuals by giving them the know-how they should amplify their trigger.”
Samsung has been taking an lively function by amplifying the voices of younger individuals and harnessing the facility of know-how and knowledge by way of Generation17 and the Samsung International Objectives App.
▲ Fundamental stage session held at Theatre Claude Debuusy
Through the panel, Nadine emphasised Samsung and UNDP’s assist in her combat to alleviate poverty and supply disaster reduction sources throughout her residence nation of Lebanon. She shared “My mission is to deliver dignity to each individual in Lebanon,” she mentioned. “I couldn’t think about a greater pairing of manufacturers to assist me amplify my voice.”
▲ Benjamin Braun and Nadine Khaouli
Samsung is utilizing its scale to boost consciousness for the International Objectives and empower communities to take measurable steps to make an influence. Consistent with this, Samsung hosted the Samsung International Objectives Photobooth at Cannes Lions, an interactive expertise by which competition attendees took enjoyable photographs whereas studying extra in regards to the International Objectives and the Samsung International Objectives App. This week additionally marked the beginning of Samsung’s work as a Enterprise Avenger, a bunch of likeminded corporations and organizations which might be repeatedly looking for methods to innovate, collaborate and drive progress in the direction of the International Objectives.
By Generation17 and the Samsung International Objectives App, Samsung is working with UNDP to offer mandatory assist for the International Objectives. By these initiatives, Samsung has taken an lively function in elevating the voices of the youthful era and harnessing the facility of know-how to make a distinction. These efforts additional exhibit how manufacturers can take tangible motion to make a constructive influence whereas empowering individuals all around the world to do the identical.
▲ Samsung International Objectives Photobooth
▲ Frankie the Dino (Utahraptor and UNDP Local weather Activist) visiting Samsung International Objectives Photobooth
